Button Up Boutique

Welcome to Button Up Boutique

Button UpWe are sure to be your destination for the latest women’s designer clothing and fashion accessories, as well  as prom and special occasion wear.  With two locations– in The Fountains in Roseville and the Palladio at Broadstone in Folsom– we are quickly accessible from anywhere in Sacramento.






Ho, ho, ho-liday Trends This Year

’Tis the season to be fashionable! With so many patterns and styles trending this year, we’re here to make sure you look gorgeous at all your holiday parties.

This winter, kimonos are all the rage. Wear a colorful kimono as a jacket over a soft t-shirt or let it stand alone as a dress; kimonos are a very flattering and  stylish must-have to add to your wardrobe. Try on a versatile kimono by Spell & the Gypsy Collective at all three of our locations or one by Show Me Your Mumu in Roseville. These eye-catching garbs will surely make you the life of the party.

Screen Shot 2014-12-15 at 2.32.19 PMLooking for something a little more casual? Dark floral prints paired with fit-you-perfectly Hudson jeans and a great set of boots will turn heads wherever you go. Rails flannels are another great choice for a casual, yet stylish ensemble plus they’re great for all ages! Fashion tip: try wearing an oversized flannel as a jacket for a more feminine look. Enjoy the best of both worlds and get creative by adding floral patches to your flannel to keep it interesting (in other words, don’t be afraid to mix patterns and embroideries). Finish off your perfect outfit with a great pair of ankle booties fresh off the runway.

Get cozy and stay warm with this trend: sweat suits. Or, dress up a pair of joggers with a silk top and chunky heels. We know it sounds too good to be true but it is! Accessorize it with customized sweats that have a pin stripe or leather panels to be comfortable and fashionable.

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And finally, the must-have items going into 2015 are graphic tees! These relaxed fit shirts have cute and distinctive sayings on them and they go with pretty much anything. We’ve got tons of styles to choose from including WILDFOX, good hYOUman, and Casual Friday.

One last essential note for the holiday season: boot cut denim is always in style. Stop by any of our three locations and ask one of our in-house stylists how you can be a trendsetter in the New Year!

The Perfect Holiday Gift Guide

Christmas is just around the corner and these are some things we’re sure your friends and family wouldn’t mind finding under their Christmas trees this year (just in case Santa was wondering)…

Jewelry! Always a good choice; bracelets, necklaces, and rings are great tokens of appreciation for your loved ones. Try a signature ring by Uno De 50 or a House of Harlow necklace at our Fountains at Roseville location or a stand-out necklace by French Kande at Runway Boutique and at our Folsom location. Tassels are trending in a big way so make sure to incorporate that style into your gift picks.


Quality, budget-friendly sweaters are great gifts for those who want to stay warm and fashionable this winter. We’ve got lots of great styles and blends in stock, including Michael Stars cashmere blend sweaters that have been flying off of the shelves!

People are loving graphic tees by good hYOUman, Casual Friday, and WILDFOX. These super comfortable tees add a touch of humor and a ton of personality, appeal to all ages, and are easy to accessorize. Want to dress it up? Pair your graphic tee with a straight lapel blazer and a nice pair of dark denim AG jeans.

If you’re still unsure about what to get your fashionable friends, an infinity scarf will make for the perfect stocking stuffer. Not only do they make any outfit pop, they come in a plethora of colors, patterns, and fabrics. We’re sure you’ll find one for everyone on your list at Button Up Boutique and Runway.

And remember, there is no shame in emotional shopping!

Behind the Scenes: ENK Show 2014


Twice a year, the Button Up team takes a trip to Las Vegas for ENK International, an exclusive global fashion trade show. We most recently attended in August. During the show, we visit with several of the world’s top fashion brands and shop for what to carry in our stores the next season. This year, we saw a return to 90s trends, a focus on more comfortable materials, and bold patterns.

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Button Up Runs for Courage


On September 27, Run For Courage is hosting 5k and 10k races in Folsom, CA to support victims and families who have been affected by human trafficking. Shockingly, California ranks number one in the United States for trafficking cases. In the U.S., human trafficking is a $9.8 billion industry, with an estimated 300,000 children at risk. 

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Button Up Gets Socially Conscious

socially concious brands

We want everyone who visits us to feel good when they walk out our doors – and what feels better than giving back? Some of the designer brands that you will find in our stores are also socially conscious. They do what they can to limit waste, give back to communities -both local and global- and work to provide our customers with high-quality products. Here are just a few of these selfless companies:

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Instameet at Button Up Boutique

Button Up Instameet

On June 11th we hosted our first Instameet at Button Up at the Fountains. What’s an Instameet? It’s an Instagram meet-up, where people come together to connect, take photos and celebrate creativity. We love Instagram (check out our Instagram feed here) and wanted to meet some other local Instagramers. We invited all of our Facebook fans and some of our friends on Twitter, and asked them to come by to mingle, enter an Instagram photo contest, and enjoy wine and a discount during the event. 

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Thank You for Your Votes!


We’re pleased to announce that Runway and Button Up Boutiques won 3rd place for Best Women’s Boutique in the KCRA 3 A-List and Best Women’s Shop in Village Life! Both of these awards are based on votes from our customers, which makes the awards so much more meaningful to us.

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Button Up Boutique is on the A-List!


Button Up & Runway has been nominated for Best Women’s Boutique for the 2014 KCRA A-list! We’re thrilled to be in the running this year and hope to make it to the top of the A-List. We want to be known for being the best of the best!

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Prom Trend 2014: Oscar Inspiration

The parties are over and all the trophies have found their owners. But while awards season may be over, prom season is just heating up.

Hollywood’s most glamorous night serves as the pinnacle of red carpet fashion and inspires several trends among the rest of us. From the Academy Awards’ parade of gowns, we can guess what will be popular at your school’s prom.


Nude + Embellishments

Many leading ladies, including Best Actress in a Leading Role winner Cate Blanchett, opted for a nude hue decorated with shining beads and jewels. Add more flair to your overall look with a metallic clutch and matching heels. Keep your jewelry, makeup, and hair simple to avoid overwhelming the dress.


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Find the Perfect Valentine’s Day Present at Button Up


Valentine’s Day is coming up fast and we hope your calendars have been marked. While some are eager beavers and purchased presents months ahead of time, most of us tend to wait until the last minute (because we need every last second to thoughtfully pick something out, right?). Luckily, you have our team at Button Up Boutique to help!

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Prom Trend 2014: Lace

If red carpets and wedding aisles are any indication, lace is going to be the look for prom. Popular young stars like Taylor Swift, Anna Kendrick, and Selena Gomez have stolen the spotlight in delicately patterned pieces.

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Button Up’s New Summer ’13 Video

Check out Button Up’s new summer video!


Boutique Now Open in the Palladio

Button UpButton Up Boutique features personalized service from knowledgeable fashion experts who are committed to filling client’s closets with fashionable clothes they adore.

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